OpenAI Revolutionizes ChatGPT with Interactive App Integration

OpenAI has unveiled an innovative method for developers to build and integrate applications directly within ChatGPT, significantly enhancing the platform’s interactivity and functionality. Starting from Monday, users will have access to applications from renowned companies like Booking.com, Expedia, Spotify, Figma, Coursera, Zillow, and Canva, all seamlessly integrated into the ChatGPT environment.

This exciting development was announced at OpenAI’s annual developer conference, DevDay 2025, where CEO Sam Altman emphasized the goal of making ChatGPT a tool for increased productivity and creativity. The integration allows for a new generation of apps that are not only interactive but also adaptive and personalized, fostering a richer user experience.

The new system departs from previous iterations by embedding apps directly into ChatGPT’s responses, enabling users to invoke third-party tools effortlessly during conversations. For instance, users can request Figma to transform a sketch into a diagram or ask Coursera to provide educational content on machine learning.

An illustrative example showcased how Zillow’s app can be used to search for real estate options based on user-defined criteria, with results displayed in an interactive map format. This feature exemplifies the potential for ChatGPT to offer dynamic, context-aware solutions to user queries.

Furthermore, OpenAI is preparing for the inclusion of future applications such as DoorDash, Instacart, Uber, and AllTrails, all of which will be accessible through ChatGPT. The integration is facilitated by the Model Context Protocol (MCP), which connects developers’ data sources to the AI system, allowing apps to trigger actions and display interactive UI elements within the chat interface.

Privacy and data management remain critical considerations, with OpenAI committing to transparency and minimal data collection from developers. However, questions persist regarding the extent of data access provided to third-party apps and the criteria for selecting services amidst competing applications.

In the future, OpenAI plans to introduce monetization options within ChatGPT, offering developers potential revenue streams while ensuring the user experience remains paramount.