Google’s Latest AI Innovations: Streamlined Business Calls and Enhanced Search Experience

Google has unveiled a groundbreaking AI-driven feature that is set to transform how users interact with local businesses. The newly introduced business-calling tool enables users to gather essential information such as pricing and availability without making direct phone calls. This feature is now available to all users in the United States, following a successful trial period with select participants.

The process is straightforward: search for a service like ‘pet groomers near me,’ and a prompt will appear to use AI to check pricing. Users then provide specific details, such as the type of pet and desired services, to receive accurate information from various local businesses. Google ensures transparency by beginning each call with a statement that identifies the call as automated and originating from Google.

In addition to the business-calling feature, Google is enhancing its AI Mode in Google Search. The integration of the Gemini 2.5 Pro model introduces advanced capabilities, particularly in reasoning, mathematics, and coding queries. This model is available to Google AI Pro and AI Ultra subscribers, who can access it via a drop-down menu in AI Mode.

Another exciting addition is the ‘Deep Search’ feature, designed to expedite thorough research processes. By conducting multiple searches and synthesizing information, Deep Search generates detailed reports swiftly. It’s particularly beneficial for complex decision-making scenarios, such as real estate investments or financial analyses.

These innovations demonstrate Google’s commitment to advancing AI technology and enhancing user experience, positioning itself as a formidable competitor against other AI services like Perplexity AI and OpenAI’s ChatGPT Search.