Figma Expands AI Capabilities Through Google Partnership

In a significant move to enhance its design platform, Figma has announced a partnership with Google, integrating advanced AI features to better serve the dynamic needs of product designers. This collaboration will introduce several Google Gemini models into Figma’s software suite, including Gemini 2.5 Flash, Gemini 2.0, and Imagen 4, all aimed at elevating the design experience for its 13 million active users.

The integration of Gemini 2.5 Flash will bolster Figma’s image editing and generation capabilities. Users can now create AI-generated images through simple prompts and make adjustments seamlessly, experiencing a significant reduction in latency, as evidenced by a 50% improvement during initial tests.

This partnership is a part of a broader trend where leading AI developers are embedding their technologies into widely used applications. For instance, OpenAI recently announced a feature allowing ChatGPT users to interact with various apps, including Figma, Spotify, and Canva, indicating the non-exclusivity of these collaborations.

Google’s announcement of this partnership coincides with the launch of its new AI-powered platform designed for enterprise customers. This platform facilitates AI integration into existing workflows, enabling users to interact with company data and develop AI solutions. Google highlights this as a strategic advantage, noting that 65% of its cloud customers actively use its AI products.

Besides Figma, Google has secured AI partnerships with several global brands, including GAP, Mercedes, and Virgin Voyages, expanding its influence across various industries. These collaborations underscore Google’s commitment to enhancing efficiency and workflow improvements through AI, promising substantial benefits for companies adopting these technologies.