Anthropic, the AI startup co-founded by Dario Amodei, is making strategic moves to solidify its presence in India, its second-largest market next to the U.S. Amodei’s visit to India includes plans to open a new office in Bengaluru and potential collaborations with Reliance Industries, one of India’s largest conglomerates.
The decision to set up in Bengaluru underscores Anthropic’s strategy to target developers and startups, differentiating its approach from competitors like OpenAI, which focuses on sales and marketing from New Delhi. This move is part of a broader initiative to expand access to Anthropic’s Claude AI assistant across the growing Indian market.
India, recognized as the world’s second-largest online market, offers significant growth opportunities for AI companies. Anthropic’s Claude app has already seen considerable success in India, with a notable increase in downloads and consumer spending. The app recorded a 48% year-over-year growth in downloads, reaching approximately 767,000 installs, and consumer spending surged by 572% to $195,000 in September alone.
In addition to meeting with key industry figures, Amodei is expected to engage with Indian government officials and Prime Minister Narendra Modi, highlighting the importance of India’s role in Anthropic’s global strategy. The visit aims to foster relationships that could lead to collaborations and innovations in AI applications tailored to the Indian context.
As Anthropic establishes its Bengaluru office, the company is poised to leverage India’s dynamic tech ecosystem, supporting local startups and developers in integrating the Claude AI platform into their offerings. This initiative aligns with Anthropic’s commitment to fostering an inclusive and expansive AI landscape in one of the fastest-growing digital markets worldwide.
